A tweet might just be 140 characters but it can mobilize a political revolution. A Facebook post written in Cambridge, Massachusetts can inspire a retired farmer in Auckland, New Zealand to study linear algebra. More people are beginning to look to the internet to continue their education and expand their subject expertise. In a time where people are choosing to gather news and current affairs from sources on social media, integrating these channels into your organization's communications strategy has never been more important.
In this session, we will share our experience in growing a following, promoting MIT OpenCourseWare, and fostering an online community of individuals who become essential ambassadors for disseminating our work. We will provide practical tips for why and how you can promote your organization, lessons learned in experimenting with campaigns, and touch upon quantitative and qualitative reporting.
Attendees will leave this session with a better understanding of how social media efforts can make a difference in an organization's reach and impact as well as serve as a powerful tool in communicating the value of your open educational resource.