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Wednesday, November 2 • 3:40pm - 4:05pm
Communicating 'Open'

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Whether you are a seasoned open education advocate or a newcomer to the movement, communicating about "open" can be a challenge. The English language alone has more than 40 definitions of "open" (according to Dictionary.com), and the term has gained myriad nuanced meanings to different communities, from free software to open access research to open education. Effective communication is the key to success for any movement, so it's important for OER advocates to hone their skills.

The session will provide a general overview of communication in an advocacy environment, with tips and tricks learned during the session leaders' more than 15 combined years in campaign organizing.

Communications topics include:

- Defining your audience

- Constructing an effective message

- Cutting back on jargon without diluting the facts

- Communicating through stories and values

- Working with the media

- Counteracting "open washing"

- Responding to bad press

Speakers
avatar for Nicole Allen

Nicole Allen

Hi! I'm Nicole Allen, Director of Open Education for SPARC and part of the Organizing Committee of OpenCon 2016. My day job is leading SPARC's work on Open Education, including advocating for U.S. federal and state policy, supporting on-campus efforts to advance OER through academic libraries, and international advocacy for open education through the Open Government Partnership. I also help out with organizing OpenCon by coordinating the application and review process, and logistics for attendees. I've been working to advance open education since I graduated university about ten years ago (even before), and have a background in grassroots organizing and policy advocacy.

, SPARC
https://static.sched.org/a10/2885121/avatar.jpg.320x320px.jpg?c1e
avatar for Nick Shockey

Nick Shockey

Director of Programs & Engagement, SPARC
Nick Shockey is the Director of Programs & Engagement for SPARC and founding Director of the Right to Research Coalition, an international alliance of student organizations that promote Open Access to the results of research through advocacy and education. As the Director of Programs & Engagement, Nick is responsible for growing SPARC’s engagement with members and the wider community, managing SPARC’s digital platforms, and... Read More →


Wednesday November 2, 2016 3:40pm - 4:05pm
B12

Attendees (83)