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Wednesday, November 2 • 3:40pm - 4:05pm
Communicating 'Open'

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Whether you are a seasoned open education advocate or a newcomer to the movement, communicating about "open" can be a challenge. The English language alone has more than 40 definitions of "open" (according to Dictionary.com), and the term has gained myriad nuanced meanings to different communities, from free software to open access research to open education. Effective communication is the key to success for any movement, so it's important for OER advocates to hone their skills.

The session will provide a general overview of communication in an advocacy environment, with tips and tricks learned during the session leaders' more than 15 combined years in campaign organizing.

Communications topics include:

- Defining your audience

- Constructing an effective message

- Cutting back on jargon without diluting the facts

- Communicating through stories and values

- Working with the media

- Counteracting "open washing"

- Responding to bad press

Speakers
avatar for Nicole Allen

Nicole Allen

Director of Open Education, SPARC
Nicole Allen is the Director of Open Education at SPARC, a global coalition working to make open the default in research and education. A decade and a half ago, Nicole was an undergraduate student frustrated with the cost of textbooks. Today, she is an internationally recognized policy... Read More →
avatar for Nick Shockey

Nick Shockey

Director of Programs & Engagement, SPARC


Wednesday November 2, 2016 3:40pm - 4:05pm EDT
B12