In this 25-minute presentation an Arizona State University librarian (Anali Perry) and an instructional designer (Jenni Hayman) will describe how they have been helping to build an OER and Open Access awareness and adoption campaign at a large, four-year public research university. Tactics, successes, and challenges will be shared, and a conversation with participants will be engaged. Jenni Hayman is also in her second year of the ASU Doctor of Education program conducting research on the effectiveness of the overall campaign to increase awareness about the opportunities of OER campus-wide, and specifically increase use of OER in online courses. Anali will describe the successes and challenges of establishing and maintaining an open access repository for ASU researchers, as well as the library's efforts to promote OER.